Jakki J. Mohr: search on Z-Library

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1

Communication Strategies in Marketing Channels: A Theoretical Perspective

Jakki Mohr and John R. Nevin

Journal:

Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 651 KB

english, 1990

2

Advertising vs sales promotion: a brand management perspective

Low, George S., Mohr, Jakki J.

Journal:

Journal of Product & Brand Management

Year:

2000

Language:

english

File:

PDF, 377 KB

english, 2000

3

Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques

Jakki Mohr, Robert Spekman

Journal:

Strategic Management Journal

Year:

1994

Language:

english

File:

PDF, 1.45 MB

english, 1994

4

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Jakki J. Mohr, Robert J. Fisher and John R. Nevin

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 1.83 MB

english, 1996

5

An introduction to the special issue on marketing of high-technology products, services and innovations

Shikhar Sarin, Jakki J. Mohr

Journal:

Industrial Marketing Management

Year:

2008

Language:

english

File:

PDF, 144 KB

english, 2008

6

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Mohr, Jakki J., Fisher, Robert J., Nevin, John R.

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 1.69 MB

english, 1996

7

Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing

Jakki J. Mohr, Shikhar Sarin

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 226 KB

english, 2009

8

Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction

Jakki J. Mohr, Ravipreet S. Sohi

Journal:

Journal of Retailing

Year:

1995

Language:

english

File:

PDF, 1.71 MB

english, 1995

9

Leveraging Internet Technologies in B2B Relationships

Sandy D. Jap and Jakki J. Mohr

Journal:

California Management Review

Year:

2002

Language:

english

File:

PDF, 300 KB

english, 2002

10

A Marketing Perspective on Innovation: For Disciplinary Perspectives on Innovation

Journal:

Foundations and Trends® in Entrepeneurship

Year:

2019

File:

PDF, 620 KB

2019

11

Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type

Stanley F. Slater, Jakki J. Mohr

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 111 KB

english, 2006

12

Network management in emergent high-tech business contexts: Critical capabilities and activities

Nordin, Fredrik, Ravald, Annika, Möller, Kristian, Mohr, Jakki J.

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 741 KB

english, 2017

13

Public Engagement in Social-Ecological Systems Management: An Application of Social Justice Theory

Lauer, Frederick I., Metcalf, Alexander L., Metcalf, Elizabeth C., Mohr, Jakki J.

Journal:

Society & Natural Resources

Year:

2017

Language:

english

File:

PDF, 694 KB

english, 2017

14

Mapping the outsourcing landscape

Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.

Journal:

Journal of Business Strategy

Year:

2011

Language:

english

File:

PDF, 232 KB

english, 2011

15

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INTRODUCTION TO THE SPECIAL ISSUE: MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS

Jakki J. Mohr and Nader H. Shooshtari

Journal:

The Journal of Marketing Theory and Practice

Year:

2003

Language:

english

File:

PDF, 1.64 MB

english, 2003

16

Technology-enhanced auditing: Improving veracity and timeliness in social and environmental audits of supply chains

Castka, Pavel, Searcy, Cory, Mohr, Jakki

Journal:

Journal of Cleaner Production

Year:

2020

File:

PDF, 1.76 MB

2020

17

Dynamic transformations for base-of-the-pyramid market clusters

Eric J. Arnould, Jakki J. Mohr

Journal:

Journal of the Academy of Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.21 MB

english, 2005

18

Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions

Slater, Stanley F., Mohr, Jakki J., Sengupta, Sanjit

Journal:

Journal of Product Innovation Management

Year:

2014

Language:

english

File:

PDF, 194 KB

english, 2014

19

Strategic opportunities at the intersection of globalization, technology and lifestyles

Sengupta, Sanjit, Mohr, Jakki, Slater, Stanley

Journal:

Handbook of Business Strategy

Year:

2006

Language:

english

File:

PDF, 449 KB

english, 2006

20

The business perspective in ecological restoration: issues and challenges

Mohr, Jakki J., Metcalf, Elizabeth Covelli

Journal:

Restoration Ecology

Year:

2017

Language:

english

File:

PDF, 189 KB

english, 2017

21

Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques

Jakki Mohr and Robert Spekman

Journal:

Strategic Management Journal

Year:

1994

Language:

english

File:

PDF, 908 KB

english, 1994

22

Collaborative Relationships: Legal Limits and Antitrust Considerations

Gundlach, Gregory T., Mohr, Jakki J.

Journal:

Journal of Public Policy & Marketing

Year:

1992

Language:

english

File:

PDF, 1.70 MB

english, 1992

23

Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

Mohr, Jakki J., Shooshtari, Nader H.

Journal:

The Journal of Marketing Theory and Practice

Year:

2003

Language:

english

File:

PDF, 1.46 MB

english, 2003

24

Collaborative Relationships: Legal Limits and Antitrust Considerations

Gregory T. Gundlach and Jakki J. Mohr

Journal:

Journal of Public Policy & Marketing

Year:

1992

Language:

english

File:

PDF, 2.68 MB

english, 1992

25

Factors affecting the use of information in the evaluation of marketing communications productivity

George S. Low, Jakki J. Mohr

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 1.89 MB

english, 2001

26

Managing the paradox of inter‐firm learning: the role of governance mechanisms

Mohr, Jakki J., Sengupta, Sanjit

Journal:

Journal of Business & Industrial Marketing

Year:

2002

Language:

english

File:

PDF, 152 KB

english, 2002

27

Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach

Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.

Journal:

Journal of Business Strategy

Year:

2012

Language:

english

File:

PDF, 232 KB

english, 2012

28

The role of trust in restoration success: public engagement and temporal and spatial scale in a complex social-ecological system

Metcalf, Elizabeth Covelli, Mohr, Jakki J., Yung, Laurie, Metcalf, Peter, Craig, David

Journal:

Restoration Ecology

Year:

2015

Language:

english

File:

PDF, 908 KB

english, 2015

29

The management and control of information in high-technology firms

Journal:

The Journal of High Technology Management Research

Year:

1996

Language:

english

File:

PDF, 1.99 MB

english, 1996

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